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Top 5 Keyword Research Tools (Free and Premium)

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Keyword Research Tools

A large part of search engine optimization (SEO) is about keywords. Targeting the right people and using them appropriately can make a huge difference when it comes to ranking your pages and articles on Google.

That's why you need keyword research tools.

However, keyword research can be a complex process. There are plenty of free and paid tools, that you can use to help you select keywords to target.

In this article, we are going to introduce you to the 5 best keyword research tools.

5 of the Best Free and Paid SEO Keyword Research Tools

There are a bunchof options when it comes to keyword research tools. For this list, we wanted to focus on those who don't have a big budget. Although many of these platforms are paid options, you can use most of them with a limited capacity for free.

1. Ahrefs

With Ahrefs, you can learn about your competitors' keywords and rank them on the search engine.

You can also use it to get suggestions for new keywords to target.

When you search for keywords using Ahrefs, you'll also see a competition score (ranging from 0 to 100).

In addition, it shows you estimated search volume, clicks, cost-per-click (CPC), cost-per-sale (CPS), rate of return (RR), and “key topics”.

Most free keyword research tools only give you access to some of these metrics. However, Ahrefs is one of the only platforms that offer analyses like CPS and RR.

Ahrefs offers a seven-day trial for $7, although its SEO toolbar includes free analysis.

However, it does not provide keyword research features unless you upgrade to the paid plan.

Key Features of Ahrefs Keyword Research:

  • Find the most important keywords for any field.
  • Get accurate keyword rankings for your website.
  • Find new keywords and their expected difficulty, search volume, clicks, CPC, and conversion rate.

2. Moz

Moz is one of the most essential SEO resources and a leader in this field. It offers free and paid tools for keyword research.

When it comes to free features, Moz's domain or site analyzer tool lets you take a look at the most important keywords for your site based on click count and ranking.

Moreover, it also shows you an overview of your domain's branded keywords, a list of your top search competition, and even the most frequently asked questions that lead users to your website.

Moz's Keyword Explorer is a more comprehensive search tool, providing suggestions for terms to target based on search volume and relevance.

On the free plan, you can only search for ten free keyword explorer queries per month. This is not enough for a comprehensive analysis of most sites, especially if you have an active blog.

With Moz Pro, you can generate thousands of suggestions as well as monthly search volumes, ranking difficulty, and organic click-through rates. You can test it with a 30-day free trial.

Key Features of Moz Keyword Research:

  • Find data for existing keywords and SERP ranking distribution.
  • Find your best competitor.
  • View keyword suggestions, search volume, difficulty, and click-through rate.

3. SEMrush

SEMrush also offers several free tools that allow you to access most of its features. Its reports include search volume, keyword difficulty, and CPC.

The number of keyword reports you can generate is ten per day, but that's an improvement over ten Moz reports per month. However, SEMrush reduces your keyword suggestions to ten results per search.

In addition to keyword research, SEMrush covers other major SEO information.

When you create a site report, it shows an overview of your traffic, backlink information, top keywords, competitor data, and more.

It also includes the paid Keyword Manager which is equivalent to Moz's keyword lists.

Although SEMrush's free features are somewhat limited, it's a great addition to any keyword research toolkit.

If you want to test out the paid version to see if the additional suggestions are worth it, there is a seven-day free trial.

Key Features of Keyword Research in SEMrush:

  • Get detailed reports on your site including traffic, backlink, keywords, and competitor data.
  • Get keyword suggestions that include search volume, trends, difficulty, and CPC.
  • You can create up to ten reports per day for free.

4. Keyword Tool

The Keyword Tool offers another combination of paid and free search features.

You don't have to sign up for an account to start searching for keyword suggestions which are fine.

All it takes is entering an initial search term and targeting an area.

Once you perform a search, the Keyword Tool displays a list of suggestions, search volume, CPC, and competition score.

The Keyword Tool gets its information from Google Autocomplete, which provides it with unique terms not included on most other platforms.

The free version of this keyword tool only gives you data for the first 5 results.

You can still see hundreds of keyword suggestions, but without specific data on them, it can be difficult to analyze which ones are worth targeting.

In short, the free version of Keyword Tool is great for brainstorming content, but if you want accurate metrics, you'll have to pay and go with the paid plan.

There is no free trial of Keyword Tool Pro, but it does offer a 30-day money-back guarantee. Subscription prices are a bit lower than the other platforms on this list if you choose the annual payment.

However, keep in mind that you will need to upgrade to the Plus plan for CPC data, and this keyword tool is more specialized than Ahrefs, SEMrush, or Moz.

Key Features of Keyword Research in Keyword Tool:

  • Find keyword suggestions with search volume, CPC, and competition score.
  • View unique search terms obtained from Google Autocomplete.
  • Export keyword lists as CSV files.

5. Google Ads Keyword Planner

Keyword Planner is the king of free keyword research tools, so naturally, we saved it for last. You'll need a Google Ads account to use it, but you don't have to run an active campaign so you can beat the costs.

Once inside, you can view keyword suggestions by entering an initial query and choosing the language and regions you want to target.

With Keyword Planner, it's normal to receive hundreds of recommendations along with average monthly searches, level of competition, and CPCs.

When it comes to keyword suggestions, it's hard to find a better tool than Google Ads or Google Ads keyword planner for the sheer number of options it offers.

Other tools may include additional metrics—like Ahrefs' RR data, or Moz's CTR percentages—but none of them outperform Google's solution when it comes to volume.

However, it is important to note that Google Keyword Planner does not handle site analysis, backlink monitoring, or any other advanced tasks. Keep your priorities and goals in mind when choosing a keyword research tool.

Key Features of Keyword Research in Google Ads:

  • Find keyword suggestions filtered by language and region.
  • View average monthly search and competition data, as well as CPC estimates.
  • Price: free


When it comes to keyword research tools, you don't have to shell out a lot of capital to find the data you need.

Paid services often give you access to more information, but unless you're in a highly competitive niche, it may be unnecessary.

For best results, we recommend using the set of tools mentioned in this list. Google Ads Keyword Planner displays the highest number of suggestions for targeting search terms at no cost.

With the combination of site analysis from a premium platform like SEMRush or Moz - worth a try.

Do you have any questions about how to use keyword research tools? Share your thoughts with us in the comments section!

Good luck #PROFIT ATLAS | Work online and make money from the Internet.

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